Everyone knows being a social media manager is the funnest job in the world, right? I mean, what’s NOT to like about being paid to be on Facebook and Twitter all day? If that’s true why am I spending more and more time thinking maybe getting into this line of work was a terrible idea […]
Upcoming Facebook Page Commenting Changes
Facebook recently gave Page admins some cool tools and abilities. So of course, just as Big Brother giveth, he also taketh away….and apparently Facebook is getting ready to take something potentially major away from Page admins: the ability to disable the comment feature on Pages. Apparently, in the next few weeks Facebook will be announcing […]
WTF is Social CRM?
I admit it–I’m totally drinking the social CRM Kool-Aid. Sure, plenty of people see it as the latest in the never-ending series of buzz words or “hot topics.” But as someone who has spent the last 3 years “doing” social media and buried in data, to me, social CRM means being able to provide a […]
Did You Know Online Community is a Priority for ASAE? Neither Did I
I’ve spent the past day and a half at ASAE’s Future Leaders conference. On one hand, it’s been great–I’ve learned some leadership stuff (I’m an “i”–who knew?), met some cool people, and gotten to hang out with my friend Lauren Wolfe. On the other, it’s made me wonder how, when almost 10% of kids today […]
One Simple Request to Brands on Facebook and Twitter
You know the stupidest thing a brand or business can possibly tell consumers? “Find Us On Facebook.” Honestly–have they ever used Facebook? Do they know how shitty Facebook’s search functionality is? It’s basically the worst search ever…wait, unless you count Twitter, which is truly the worst search ever. So guess what? When brands say “Follow us on Twitter” […]
Time for a War on The Term “Mommy Blog”?
I was practically screaming YES! when I read this WSJ article “Time for a War on ‘Mommy’” in which Taffy Brodesser-Akner poses a question I really want to know the answer to: “Why are we grown women calling each other Mommy?” Why are we? Why are we (mainstream media, PR agencies—and, of course, the bloggers […]
Another Association Blogger Outreach Fail…Shocker
Examples like these are so misguided and ridiculous that they honestly make me embarassed to be part of the association world. In case you don’t want to click that link, the example to which I’m referring is a letter sent by the Director, Industry Communications for the National Potato Council. Except you would have no […]
AMC Theaters and Loyalty: A Study in What Not to Do
If you know me you know I’m an obsessive movie-goer. Each of the past three years I’ve kept track of the movies I’ve seen in the theater; in 2010 my tally was 57 movies. Almost all of those movies I saw with at least one other member of my family, and some all four of us […]
There’s a Big Difference Between Women “Ruling” and “Shopping”
(Update: I had originally titled this post “Note to Women: Shopping is Not Power” but once I saw it published I did a double-take and thought it made it seem like I was faulting women for the stuff I’m talking about in this post. So I changed it, because that was not my intention at […]
Importing Member Emails into Facebook–Just Because You Can, Should You?
I just read on Facebook that they have created two ways to allow admins of Pages with fewer than 5,000 “likers” to use email contacts to “build” their Pages. You can either upload a contact file into Facebook or import email contacts who are already on Facebook then suggest your Page to them. Facebook adds the following caveat […]