The other morning I was reading the Washington Post (yes, I subscribe to and read the paper almost every day) and noticed the headline “Google will put users into online ads.” Hm. Apparently Google plans to go the way of Facebook’s “sponsored stories,” putting users’ comments and photos into online ads for products and services […]
LinkedIn is Great…But Not as Your Community Platform
I know this topic has been discussed to death, particularly in the association community, but I just can’t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. The topic? Killing a private community in favor of using public social media platforms–in this particular case, LinkedIn groups. If you […]
Is “Most Active” the Best Metric for Online Communities?
It occurred to me this morning as I visited ASAE’s community, Collaborate, that just as a lot of social metrics are focused on quantity over quality, so are private community metrics. Featured on the home page of the community is the popular leaderboard showcasing “most active members”–aka the members who post the most and/or visit […]
10 Best Practices for Association Social Media
Last week, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff. The presentation is on Slideshare in case you can’t […]
Suicide Prevention Week–Go Team Jacob
All week, I’ve been struggling with this post, as I’ve tried to think of how to convey the importance and sadness of the message…and the result has been that I’ve written nothing. Which is not ok, because I would not be able to forgive myself if I let this week pass without doing my part […]
Running Facebook Contests Just Got a Lot Easier
Congratulations, former Facebook promotions rule-breakers–it’s now officially ok to break those rules. Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests. Gone are the third party app requirements and restrictions on using the like or comment features as entry mechanisms–businesses can now run promotions […]
Using Microsoft Word With a Chromebook
So it’s been a few months with my Chromebook and I have to say–I love this thing. If I could change one thing about it, it would be get one with a larger screen, since this is the only computer I use at home anymore…but then it would have cost more than $239 and would […]
Parent Brag Sheets for College? SMH
This year back to school time is more bittersweet than usual for me (ok, who am I kidding–it’s not usually bittersweet because I’m always glad that school is back in session and summer is over) because this is my daughter’s last year of high school. A year from now, I’ll be crying my eyes out […]
What You Need to Know About Facebook’s News Feed Changes
(This post originally appeared on Socialfish) Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. That’s the good news, because I’m sorry but anything that requires multiple infographics to explain it is just wrong. However, as Facebook flips back and forth […]
Why You Shouldn’t Use Google Chrome With Squarespace
Ok, yes, this post is going to be full nerd, so apologies to my regular readers–I will make it up to you soon with something fun. You know, like an overview of Facebook’s most recent news feed changes or something equally entertaining. 😉 So you know that I recently purchased a Chromebook and that it’s […]