Every year about this time I hit a blogging wall and just don’t feel like spending a bunch of time online. Well, more time than the ridiculous amount of time I already spend online for work stuff, that is. And if I had a dollar for every blog post I’ve ever written about being burnt […]
Knowing When to say Goodbye to Community Management
There’s a time and place for everything…and sometimes you’re in the right place at the wrong time. Like if you’re a community manager in all but a handful of companies today. Community management is the “it” job right now–it sounds so hip and glamorous and like a great career move. After all, isn’t the future […]
Please Don’t do a Facebook Contest Without Educating Yourself First
Over the past year I’ve seen more and more small businesses using Facebook to promote their products and services. Because, as everyone knows, Facebook is magic and all you need to do is set up a page and BAM–sales start pouring in, right? Sigh. I won’t even go there, but honestly, in one regard I […]
Why Should Brands Only Date Bloggers? Because Nobody Likes a Schmoopie
As anyone who has read this blog over the past few years knows, I’m the kind of blogger who blogs because I love to write, not because I want to make money blogging. Not that there’s anything wrong with bloggers who do it for the money or the swag or whatever other incentive…more power to […]
Who “Owns” Content?
Seems like every other thing I’ve read this past week has been about curation and/or content marketing. Call me a snob, but something about the word “content” makes the writer in me cringe just a lil’ bit. Is that what writing has come down to–a delivery mode for marketing messages? Granted, in the context of […]
Why I Doubt Associations Will Become Filters for Digital Overload
I admit, I was surprised but happy to see the headline “Will Associations Become Filters for Digital Overload?” in the Huffington Post. Happy because I’m always glad to read things pertaining to associations outside the association bubble–or maybe I just don’t read the Huffington Post regularly and they always post about associations. Regardless, if you […]
Facebook Fails are Mounting
Despite the media frenzy over Facebook’s impending IPO, all isn’t 100% rosy for Facebook. Two things I’ve recently read highlight what I consider to be pretty big fails on Facebook’s part, and, were I considering investing in Facebook (which I never in a million years would do), would give me pause: Social Readers are collapsing. Wow, “frictionless […]
New Site, New Look
Inspired by the awesome-looking site my friend Jessica created for her new business, and always depressed with how crappy and uprofessional looking my blog is, I decided to bite the bullet and create an actual website. It still has a ways to go and I don’t actually have any reason to have a website at […]
31% of Associations Have Online Communities. Where are the Association Community Managers?
I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. The report surveyed 700 associations and, according to the summary of the upcoming report, among associations with over 20,000 members, 31% reported having a private social network. Hm, I […]
Why Facebook Timeline Will Continue to be Bad For Brands
What–Facebook Timeline hasn’t performed as well for brands as Facebook led them to believe it would? Say it isn’t so! I am not at all surprised–here’s why: Timeline is a UI nightmare. Where the hell are you supposed to look? With so much emphasis on images, pages take forever to load. There are two columns–except […]