So I just saw this tweet Naturally I clicked the link; I’m always interested when social media is “proof” of anything. TheBigMoney.com has come up with a ranking of companies based on their social media engagment. How are they defining “engagement”? According to ZDNet, this is how BigMoney explained the selection process: Companies had to […]

Facebook public profiles–they’re a good thing, right? Why would your brand NOT create one? All those millions of Facebook users will be able to interact with your brand, your messages will go effortlessly viral via the every-improving News Feed feature…and it’s free. Well, unless you want to run a contest on your page….but I digress. […]

Remember Facebook–the free platform you can use to post whatever you want, in whatever format you want, for free? Remember all the limitless possibilities for engagement it promised brands? Yeah, well stick a fork in that memory because it’s done; Big Brother Facebook just announced some new rules that require you to get their approval […]

Best Buy recently posted a benign enough question on its Facebook page: “What do you think about offering Bestbuy.com in Spanish?” Apparently it set off a firestorm of negative and even racist comments. Some of the commenters on the post I linked to above wonder why Best Buy would be asking that question in the […]

The day has finally come: as of this Saturday morning at 12:01 am, you can claim a vanity url for your business on Facebook. That means instead of having to hand out coupons that look like this: you’ll be able to, instead, just use “www.facebook.com/Nest”(I’m just using this one as an example because it happens […]

When Facebook changed its Terms of Service in February, you would have thought the sky had fallen–angry rants and news reports about Facebook stealing the rights to people’s data were all over the place. Facebook CEO Mark Zuckerberg quickly rescinded the new terms and made a big to-do about how Facebook is a democracy and […]

A few days ago, on the heels of reading a post about the concept of authority in the world of social media–basically how popularity equals authority–I read another post about Facebook NetworkedBlogs. It launched in June of 2008 but this was the first time I’d read about it. It seemed like a good way to […]

Yesterday the world seemed to be a-buzz—and a-twitter—with reactions to Facebook’s announcement that they were changing their Terms of Service (TOS). I’m not just talking cyber world either; I’m talking the Washington Post, WTOP radio, NBC TV news—“real” news outlets. The first thing that came to my mind when I read about the TOS changes […]

According to iStrategyLabs, “a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation services,”Facebook’s “older” demographic is growing at an exponential rate. According to their 2008 data, the 35-54 year old segment grew 172.9% in 10 months. Their newly-updated data for 2009 shows a 276% Growth in 35-54 Year Old […]