Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. […]
How to Showcase Online Community Wins for Membership Marketing
Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]
WTF Influence?
Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with…ok, I didn’t credit them. At all. But lately? The whole concept of influence just seems to have gone from iffy to just […]
LinkedIn Products & Services Tab Disappearing April 14
My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. […]
LinkedIn Products & Services Tab Disappearing April 14
My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. […]
Book Review: The Circle
Do you ever feel like you’re the last one to read a book that people have been recommending for ages, then you finally read it and you’re mad at yourself for not reading it sooner? That’s how I feel about The Circle by Dave Eggers. Friends at the Community Roundtable recommended it a few months […]
What’s Your Post-Facebook Social Media Strategy?
People have been saying it for a while, and this week voices seem to be getting louder about it: it’s only a matter of time until Facebook is pay-to-play only. First this, then this, now this….I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach […]
Pew on Millennials: Bad News for Associations
Based on the results of a new Pew Research study, Millennials in Adulthood: Detached from Institutions, Networked with Friends, bad times are coming for associations. Four out of six takeaways from the study seem pretty not-great for associations: Millennials have fewer attachments to traditional political and religious institutions. Could easily translate to including traditional professional […]
Online Community Spurs Inter-Association Collaboration
Perusing Twitter yesterday, I happened to see an SLP (speech-language pathologist) tweet a link to this ASHA Leader article. It’s a great article about a grassroots movement among SLPs and other healthcare practitioners to figure out a way to reduce stress on clinicians and foster patient-centered care in long term care facilities. It’s also a […]
Using Online Community to Increase Member Retention
For the past few days I’ve been in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Also, it’s sunny and warm here and not a snowflake in sight, […]