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Is “Most Active” the Best Metric for Online Communities?

09.26.2013 by Maggie McGary // Leave a Comment

It occurred to me this morning as I visited ASAE’s community, Collaborate, that just as a lot of social metrics are focused on quantity over quality, so are private community metrics. Featured on the home page of the community is the popular leaderboard showcasing “most active members”–aka the members who post the most and/or visit […]

Categories // Associations, Community management, Online community

The State of Social Media in Membership Marketing

07.19.2013 by Maggie McGary // Leave a Comment

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]

Categories // Associations, Community management, Online community, Social media Tags // marketing, membership, membership marketing

2013 State of Community Management Report Stresses Importance of Community Managers

06.19.2013 by Maggie McGary // Leave a Comment

Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. So I was super excited to get a peek at the first report of the Community Roundtable’s 2013 State of Community Management yesterday and even more excited to see that it contains some […]

Categories // Associations, Community management, Online community

Think You Have Control Over Your Company’s Linkedin Group? Think Again

08.27.2012 by Maggie McGary // Leave a Comment

Photo by somegeekintn on Flickr The fact that depending on free services to house your organization’s online community is a risky business is something I’ve blogged about before. Like when Facebook just decided to remove the Discussions feature from pages, so if discussions happened to be a valuable asset to either your org or your members, you […]

Categories // Community management, Online community, Social media Tags // LinkedIn, LinkedIn groups

Threat to Associations? The $10,000 a Year Online Community

08.08.2012 by Maggie McGary // Leave a Comment

Yesterday I saw a job on Twitter: “Membership sales for Social Media.org.” As an association veteran, I’m used to membership director or manager positions–but have never seen a membership position billed as a sales position. So I went to check out Social Media.org, and discovered it is a “community for social media leaders at the […]

Categories // Associations, Community management, Online community

31% of Associations Have Online Communities. Where are the Association Community Managers?

04.30.2012 by Maggie McGary // 1 Comment

I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. The report surveyed 700 associations and, according to the summary of the upcoming  report, among associations with over 20,000 members, 31% reported having a private social network. Hm, I […]

Categories // Associations, Community management, Online community Tags // associations, online community

If Your Members Organize Their Own Committee, Are You Failing Them?

03.13.2012 by Maggie McGary // 1 Comment

Sadly, I did not go to SXSW (mom, that’s not “S-W-S-W” but South by Southwest). But I may as well have been there based on how many times I’ve seen it mentioned online over the past week. Sigh…maybe next year. At any rate, one of the thousands of SXSW things that flowed through either my […]

Categories // Associations, Community management, Online community Tags // associations, online

So You Think You Want to be a Community Manager?

02.15.2012 by Maggie McGary // Leave a Comment

Even though this article is recent, the fact that community management is one of the hottest jobs around isn’t news–after all, 2010 was the “Year of the Community Manager” and the past few years have been all about talking about the hottest job around–community manager (aka social media manager or about a dozen other titles). […]

Categories // Community management, Online community, Social media Tags // online community, social media

Associations: Launching a Community? Who’s Managing it?

09.01.2011 by Maggie McGary // Leave a Comment

This past year I’ve seen the number of community managers skyrocket….except in the association space. At the same time, in the association space, there seems to have been an explosion of orgs launching white label community platforms. Obviously this costs money–a decent amount of money…yet many associations investing in the technology don’t seem to be […]

Categories // Associations, Community management, Online community Tags // online community

Pharma Companies: Hire a Community Manager Instead of Deleting Your Facebook Pages

08.14.2011 by Maggie McGary // Leave a Comment

A few months ago, I blogged about Facebook’s impending decision to make life hard for pharmaceutical companies. According to today’s Washington Post , these changes will be going live tomorrow, forcing most pharma pages that have previously had closed walls to open them to allow comments. What isn’t clear in the article is whether this […]

Categories // Community management, Online community, Social media Tags // online community, social media

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