I’ll say right off the bat that this post is going to be half-baked because I’m rushing to write it because it’s 9:30 pm and my husband hates when I’m blogging at 9:30 pm. But Ryan Paugh, Community Manager at Brazen Careerist, started a great discussion today in the Community Manager group there and I […]
Ignoring Social Media Cost Democrats a Senate Seat
I haven’t done a rah-rah social media post in a while, but I think it’s about time I did one. A few current events are proving how big social media has become and how much to your peril it is to ignore it: David Meerman Scott predicted the outcome of the Massachusetts election by pointing […]
Facebook Users: Get Ready for a Deluge of Spam
What’s the percent chance that Facebook developers, if given the option to request or even require your email address in order to use their applications, would NOT use those email addresses to spam the crap out of you? We’ll soon find out, since, effective Wednesday, January 20, Facebook’s new email API will be going live. […]
Will 2010 Be the Year Social Media Salaries Start to Make Sense?
With 15,740 social media experts out there, it’s no surprise that there are lots of 2010 social media prediction posts out there. A running theme among these posts is, again, not surprisingly, that 2010 will be the year the community/social media manager position becomes mainstream. 2010: The Year of the Community Manager 10 Crucial Roles […]
Your Social Media Failure is Not Because Social Networks Are Too Crowded
I read this article yesterday and am still shaking my head about it today. The article’s premise–“Governments Tweet, Few Care”–is based in part on one guy’s opinion that government is boring and people only seek excitement and entertainment on social networks. The article goes on to state that this guy “does not use social-networking sites.” […]
Facebook 50–Proof That Metrics Are Misguided
So I just saw this tweet Naturally I clicked the link; I’m always interested when social media is “proof” of anything. TheBigMoney.com has come up with a ranking of companies based on their social media engagment. How are they defining “engagement”? According to ZDNet, this is how BigMoney explained the selection process: Companies had to […]
Forget Traits–4 DSM Diagnoses of Social Media Mavens
Social media people love them some lists. 5 Qualities of a Good Social Media Manager. 3 Qualities to Look for When Hiring a Community Manager. Social Media Folks to Watch in 2010. Twitter lists…for chrissake–don’t even get me started on Twitter lists. In short, there are LOTS of lists out there related to social media […]
Association Social Media #Fail
There’s no shortage of buzz about what associations should be doing with regard to social media. Workshops. Webinars. Blogs. Tons of sources of information for crafting social media policies, setting up a Facebook page, using social media in conjunction with events. Somehow one association seems to have missed all these helpful resources, or else just […]
The Chicken and Egg Problem With Social Media Hiring
Some great posts this week about hiring for social media jobs: one by Amber Naslund and one by Tom Humbarger. My favorite quote from Tom’s post: “There are only so many social media gurus and rockstars – If you specify that you are seeking a social media guru or rock-star, then expect to pay a […]
A Third Sure Thing In Life: Death, Taxes and Facebook Page Admin Rights
Facebook public profiles–they’re a good thing, right? Why would your brand NOT create one? All those millions of Facebook users will be able to interact with your brand, your messages will go effortlessly viral via the every-improving News Feed feature…and it’s free. Well, unless you want to run a contest on your page….but I digress. […]