Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]
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Pins of the Week: New Twitter Chat Tool, Cheat Sheets…and a Cocktail
It’s been a busy few months of un/self-employment, which is an oxymoron–aren’t unemployed people supposed to have oodles of free time to do whatever they want? I have managed to squeeze in a few trips and a few weekday movie matinees (my favorite guilty pleasure in life) but, believe it or not, I’ve been too […]
Blogging in the Era of Content Marketing
Thoughts about whether bloggers feel less inspired to create these days now that blogging seems all about numbers and not so much about thoughts and words.
Pins of the Week: Pinterest Analytics, Google Reader Alternatives and….Hire Me?
It’s been a busy week for me and for the world of social media, so let’s get right down to it….in pins, of course. 1) Pinterest adds analytics. Up until now, if you wanted to track repins, click-thrus or any other metrics for the stuff you pin, you had to use a third-party service like Pinreach […]
What’s Worth Paying Dues For…And What’s Not
As someone who recently dropped her ASAE membership, I found Joe Rominiecki’s post asking “Who Pays Your Dues?” to be timely. I didn’t leave ASAE because of any ill-will or gripe with the association; quite the contrary, I was actually enjoying my role as volunteer leader on the Power of A Awards judging committee and […]
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
As I wrote in my last post, I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. […]
Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?
Photo by katerha I keep reading posts about how you shouldn’t post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs’ EdgeRank (the “secret sauce” that determines how often your Page’s updates show up in users’ news feeds) and collapses 3rd party API updates. While I’m […]
Streamed Out
Google+. Spotify. Google Music. Branchout. BeKnown. Pinterest. Seriously–how much time is one person supposed to have for online socializing? I am officially tapped out. It was bad enough when it was just Facebook and Twitter–both my own personal accounts and the accounts I manage professionally. Oh, and Linkedin. Now I’m supposed to find time to […]
WTF is Social CRM?
I admit it–I’m totally drinking the social CRM Kool-Aid. Sure, plenty of people see it as the latest in the never-ending series of buzz words or “hot topics.” But as someone who has spent the last 3 years “doing” social media and buried in data, to me, social CRM means being able to provide a […]
Buzz2010 and Charlene Li’s Open Leadership
Today I had the awesome experience of meeting Charlene Li at Buzz2010–and I’m still buzzing! I can’t even describe how great it was–between being 5 feet away from Charlene to how great her presentation was to how relevant it was to associations in particular to her signing my book….Ok, I’ll digress now. Here’s the Twitter […]